DIRECT TO CONSUMER PHARMACEUTICAL ADVERTISING
Despite Big Pharma Claims, Less than One-Third of Drugs Offer Relief to Patients
A recent study found that despite billions of dollars spent annually on marketing and ad buys, most pharmaceutical drugs don’t work that well on patients who take them.
Advertising Addiction: How Modern-Day Marketing Makes Good People into Addicts
How Modern-Day Marketing Makes Good People into Addicts The United States is a unique country in a lot of ways. We are the land of the free, the home of the brave. But there is one area in which we are quite trapped.
Direct to Consumer Pharmaceutical Advertising
According to a Washington Post article published February 2015, the United States and New Zealand are the only two countries that allow direct to consumer advertising for pharmaceutical products.